Every year around this time, almost the entire country gives in to March Madness, the condition that is characterized by an infinite talk of brackets, the relentless thump of basketballs, and the roar of the fans as 64 college teams participate in the NCAA Men’s College Basketball Tournament.
March Madness is also the perfect term to describe what is going on right now in the new housing market throughout much of the US.
“It’s just crazy busy,” says Donna Mathis, president and owner of Haven Design Works, the model home merchandising company based in Atlanta, Georgia.
Like the many college teams playing in the national tournament, Donna is traveling a lot right now. “In one week, I met with clients and prospects in Charlotte, Raleigh, Washington (DC) and Atlanta – everybody is getting ready for the busy spring home buying season – and that means that they want to have their model homes completely done now, preferably yesterday!”
For many builders, using HDW is a ‘slam dunk’ – thanks to HDW’s in-depth understanding of the different market segments and our ability to tailor the design and merchandising of new models to the different personality types of today’s buyers. HDW assists builders to target the right audience by customizing each model home.
“We are a little bit like the top athletes who compete during March Madness,” says Donna. “We bring great talent, well-honed skills, extensive experience and years of practice. You can say that ‘we know the game.’ Put HDW on your team – and come out a winner!”
Call HDW if you are looking for a champion to merchandise your model home – during March Madness or any time of the year: 678-386-9805.
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